When applying contents during a facial procedure, application should begin at the client's:

Beginning the application of products during a facial procedure at the neck is important for several reasons. The neck is often considered an extension of the face and plays a significant role in overall cosmetic appearance. Starting at the neck allows the esthetician to ensure that the products are evenly distributed and absorbed where the skin is often neglected or overlooked, maintaining consistency and providing a more balanced treatment.

By focusing on the neck first, it also sets a good precedent for skin care by treating the client’s skin holistically. This approach allows for better integration of both the facial and neck products, ensuring the skin is rejuvenated and refreshed in a seamless manner. Furthermore, the neck can be one of the more sensitive areas, so starting there helps in gauging the client's comfort level with the treatment.

This method also aligns with the standard practices in skincare routines, where starting from the decollete area (which includes the neck) and moving upward toward the face can enhance relaxation for the client. It promotes a message of thorough care, leading to more effective results and greater client satisfaction.